Insights
Ideas for a website that keeps getting better.
Practical thinking about website growth, search visibility, content, conversion and measurement.
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AI search
AI search for small businesses: how ChatGPT and Google decide who to recommend
More customers now ask an AI assistant for a recommendation instead of scrolling through search results. Here's what decides whether your business gets named.
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Website growth
Why isn't my website getting enquiries? 9 common causes
Most websites that don't bring in enquiries aren't broken. They have one or two specific problems, and you can usually find them in an afternoon.
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Conversion
What makes a good small business website?
A good website isn't the one that wins design awards. It's the one that brings in the right customers, month after month.
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