AI search · Guide
AI search for small businesses
More customers now ask an AI assistant for a recommendation instead of scrolling through search results. Here's what decides whether your business gets named.
Website Growth Review
A website health check that tells you what to fix first
The Website Growth Review is a website health check for small businesses that already have a website. We find out why it is not producing the enquiries it should, and give you a prioritised plan of what to improve first. It costs £395.
Book a free consultation See what we look atIs this you?
- People visit your website, but few get in touch
- You are not sure whether anyone finds you on Google or in ChatGPT
- You have run a free checker and got a score, but do not know what matters
- You are wondering whether you need a new website or just a better one
More than an automated scan
Free tools are useful. They can tell you when a page is slow or an image is missing a description. They cannot tell you why the right customers are not getting in touch or which of the warnings matters most to your business.
The Review starts with your business and customers, then looks at the website through their eyes. You get a person's judgement, not just a score.
What we look at in your website health check
Every Review is shaped around the business, so not every area gets equal weight. It can cover:
- Goals and customers — what the site needs to achieve and who it is for
- Message and positioning — whether visitors understand what you do and why to choose you
- User experience and conversion — the journey from first visit to enquiry or booking
- SEO and search visibility — your presence on Google and Bing and missed searches
- Technical health — speed, mobile experience, Core Web Vitals, indexing and errors
- Content and structure — whether the right pages answer customers’ questions
- AI search visibility — how assistants and AI search results represent your business
- Competitors — what similar businesses do better and where you can stand out
- Analytics and tracking — whether you can see what is working
- Enquiry and booking systems — forms, calls and connected tools
Example of improvement work
The Wedding House
Technical SEO fixes, content strategy, rewritten content and speed improvements for an existing WordPress website.
What you get
A prioritised roadmap that answers four questions:
- 01
What is happening with your website?
- 02
Why does it matter to your business?
- 03
What should you improve?
- 04
What should you do first?
You receive a written report, usually within 10 working days of us getting access, followed by a 30-minute video call to go through it together. The roadmap is yours to keep: act on it yourself, give it to your current web designer or ask us to help.
What it costs
One-off Review
£395
If the Review leads to a new website built by Steadward, the £395 comes off the build cost.
How it works
- 01
Free consultation
A 20–30 minute conversation to check whether the Review is right for you. If a new website makes more sense, we'll say so.
- 02
Access
We ask for website admin and Google Search Console access, plus Google Analytics, Google Business Profile and Bing Webmaster Tools if used. We send instructions and a short business questionnaire.
- 03
Review
We examine your website, search visibility and competitors.
- 04
Roadmap
You receive your written priorities, usually within 10 working days of access, followed by a 30-minute video call.
After the Review
You can take the roadmap away or ask for help. Website Management & Improvement offers monthly care from £45. If you need a new website, builds start from £995 and the Review fee is credited.
Guides and related reading
Website growth
why your website isn't getting enquiries
Most websites that don't bring in enquiries aren't broken. They have one or two specific problems, and you can usually find them in an afternoon.
Conversion
what makes a good small business website
A good website isn't the one that wins design awards. It's the one that brings in the right customers, month after month.
If you need ongoing help after the Review, see our Website Growth Partnership.
Common questions
What is a website health check?
It looks at how well a website works technically, in search and for visitors. The Website Growth Review also considers whether it brings in the right enquiries and what to fix first.
How can I check my website’s health for free?
Google PageSpeed Insights tests speed and Core Web Vitals. Google Search Console and Bing Webmaster Tools show search visibility and indexing issues. These tools cannot tell you which issues matter most for your business.
Is this the same as a website audit?
It covers technical and SEO issues, but starts with your business and customers. You get a prioritised plan, not a list of every warning.
How much does the Website Growth Review cost?
£395, paid before the Review starts. If you book a new website with us within 3 months of the Review, we credit the Review fee against the build.
How long does it take?
Usually 10 working days from when we have access to your accounts, followed by a 30-minute call.
Do I need to give you access to anything?
We will ask for website admin and Google Search Console access, plus Google Analytics, Google Business Profile and Bing Webmaster Tools if you use them. We send instructions and you can remove our access afterwards.
I do not have a website yet. Is this for me?
No. The Review is for existing websites. For a first website, see Website Planning & Development from £995.
Will you check whether ChatGPT recommends my business?
Yes. We check how tools such as ChatGPT and Google’s AI Overviews represent your business. AI answers vary and nobody can guarantee a recommendation.
Find out what is holding your website back
Start with a free conversation about your website and what you want it to do. Call 01562 265075 or send an enquiry.
Start a conversation